The problem: Too little treatment demand reaching the practice.
Limited braces and Invisalign leads were compounded by technical structure issues, duplicate content, thin pages, minimal FAQs, missing schema and entity connections, and limited backlink authority.
What we fixed and created: A complete patient lead-generation system.
Strengthened technical SEO, consolidated overlapping content and developed treatment-focused pages. Built E-E-A-T through clinical expertise, medically reviewed content and trust signals appropriate for health-related YMYL topics.
Created full-funnel patient education, treatment comparisons, financing answers, lead magnets, patient tools and original videos. Connected schema, entities, authority development and clear consultation CTAs.
The results: Website lead generation established. Search visibility accelerated.
+224.3%Organic search clicks
+1,900–2,900%Website form leads
Website form leads increased 1,900–2,900%, alongside GBP call leads. Organic clicks increased 224.3%. Treatment rankings and tracked appearances in ChatGPT, Google AI Overviews and AI Mode broadened discovery.