Schimmel Orthodontics · Video project
Over-Bite vs Over-Jet Differences
A bite-condition explainer created for Schimmel Orthodontics. Makes a commonly confused treatment topic easier to communicate before a consultation.
← All case studiesSchimmel Orthodontic Associates
More Braces & Invisalign Leads. Stronger Google Rankings.
We strengthened Schimmel’s website, treatment content and search presence to connect patients researching braces and Invisalign with clear paths to contact the practice.
Orthodontist SEO + AEOPatient lead generation
- Website form leads
- +1,900–2,900%
- Organic search clicks
- +224.3%
- Selected treatment searches
- Top 1–3
- Google Business Profile calls
- 70 / month on average
01 / The problem
Too few treatment leads. Too many gaps in the website.
Schimmel needed more braces and Invisalign leads. The website had technical structure issues, duplicate content, thin treatment pages and minimal FAQs to answer the questions patients ask before choosing an orthodontist.
Missing schema, weak entity connections and limited backlink authority added to the work needed to strengthen search visibility and establish clinical trust.
02 / What we changed
A complete path from patient research to practice contact.
Rebuilt the search foundation.
Strengthened technical SEO, consolidated overlapping content and connected treatment pages through clearer site architecture and internal links.
Created content that helps patients choose treatment.
Developed treatment pages, comparisons, financing answers, FAQs and medically reviewed educational content. The content addressed patient needs from understanding a problem to comparing options and requesting a consultation.
Established clinical authority and brand trust.
Positioned Dr. Schimmel’s expertise at the center of the content and strengthened trust in the Schimmel Orthodontic Associates brand. Built E-E-A-T through clinical expertise, medical review and trust signals appropriate for health-related YMYL decisions. Connected the practice, clinician and treatments through entities and schema.
Created more paths from research to contact.
Added lead magnets, patient tools, educational videos and clear consultation CTAs. Authority development and relevant PR backlinks supported the broader search strategy.
03 / The results
Top 1–3 Treatment Rankings. Patient Leads From Google and ChatGPT.
Website form leads increased 1,900–2,900%, while organic search clicks increased 224.3%. Google Business Profile now averages 70 calls per month, adding a direct phone-lead channel alongside website forms.
Top 1–3 for high-intent treatment searches.
Keyword rankings improved for Invisalign, clear braces and retainers, with targeted searches reaching positions 1–3. Orthodontist map-pack visibility puts the practice in front of patients comparing nearby providers.
ChatGPT now generates patient leads that convert.
The website now generates converting patient leads from ChatGPT. Features in Google AI Overviews and Google AI Mode add further visibility as patients research orthodontists and treatment options.
04 / Original patient education
See the patient education we created.
Original treatment videos explain orthodontic questions in plain language and show how patient education supports the content strategy. The hero features the bite-comparison video; this explainer covers impacted canine treatment.
Schimmel Orthodontics · Video project
How an Impacted Canine Is Treated and Guided Into Place
An orthodontic procedure explainer created for Schimmel Orthodontics. A visual asset for condition-page education, treatment questions and social distribution.
Your practice’s next step
Is your website generating the orthodontic leads you need?
Let’s review your website, Google visibility and AI search presence—and identify the gaps between patient searches and consultation requests.
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