Free dental marketing planning tool
Dental Marketing Budget & Lead Calculator
Work backward from the veneer, implant, restoration, Invisalign or braces cases you want. See the leads and consultations required, then calculate the monthly budget and target cost per qualified lead.
Editable planning modelChange every assumption to match your practice.
01
Set your growth target
02
Your monthly growth model
Recommended working budget range$5,184–$7,776
Centered on $6,480 per month using your 12% planning assumption.
How your budget is calculatedMonthly case goal × collected case value × marketing investment percentage. Your conversion rates then calculate the leads and consultations required to produce those cases.
27Qualified leads
→11Booked consults
→9Completed consults
→3Starts / cases
Planning note: This calculator models required volume from the assumptions you enter. Preset values are editable starting points, not industry benchmarks or guaranteed results. Actual budgets depend on market competition, current authority, media mix, capacity, follow-up and case acceptance.
How the calculator works
Budget from accepted-case goals—not vague traffic targets.
Start with treatment economics
The calculator multiplies your monthly starts or accepted-case goal by the average collected case value. This establishes the incremental production target the marketing plan is expected to support.
Model the complete consultation funnel
Your booking, show and acceptance rates determine how many inquiries and consultations are required. Improving one conversion stage may reduce the lead volume and budget pressure needed to reach the same case goal.
Set an investment percentage you can defend
The tool applies your chosen marketing investment percentage to target production, then provides a working range around that central budget. Replace every preset with verified practice data whenever possible.
Build the plan behind the numbers
Apply for a Strategy Call →Turn your high-value case target into a qualified-patient growth strategy.
Apply for a strategy call to review your treatment goals, competitive market, lead requirements, consultation funnel and search visibility.
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