Schimmel Orthodontic Associates
- Average monthly GBP calls
- 60
- More organic search clicks
- 224.3%
The problem
Too few braces and Invisalign appointments and consultations.
What we did
Fixed technical barriers, strengthened treatment and financing content, and built brand trust through E-E-A-T, PR backlinks and expert-quote thought leadership. Created patient education appropriate for YMYL health decisions and optimized for Google AI features and ChatGPT.
The result
More patient appointments and consultations from Google Search, local SEO and AI discovery. Achieved top 1–3 positions for targeted treatment keywords, strengthened Google Maps visibility, and increased organic search clicks 224.3%. Google Business Profile averages 60 calls monthly, while increased appearances in ChatGPT, Google AI Overviews and AI Mode bring more patients ready to book—increasing appointments, consultations, closed treatment cases and revenue.

